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Ampacet Launches Special Effects Masterbatch on a Cellular Level

Published on 2019-02-01. Author : SpecialChem

ampacet-polymers Ampacet has released its new Cell-Struct line of special effects that visually interprets today's intersection of technology and organic elements in an engaging dimensional look for rigid packaging.

Accentuation of the Dimensional Effects

"There is increased consumer interest in product customization by manipulating matter on a cellular level. Cell-Struct portrays this fascination with the dynamic inner world through an osmotic relationship between color and texture." says Elise Fenwick, Ampacet

Insight & Innovation Manager, Americas. "Although the surface remains smooth, Cell-Struct produces a visually intriguing three-dimensional texture resembling cellular structures. The integration of special effects and technology combines to provide an esthetic with natural elements for an unexpected juxtaposition."

Appropriate for Multi-layer Processing

Intended for blow-molded applications, such as personal care products, cosmetics and home and household products, the line features six colors: Basal Blue, Genome Green. Golden Golgi, Receptor Red, Synaptic Silver and Telomere Teal. Cell-Struct is appropriate for multi-layer processing, allowing accentuation of the dimensional effects.

Ampacet's global Insight & Innovation team, with more than 100 years of collective industry experience, distills and curates these color and special effect collections for brand owners, designers and manufacturers, providing inspiration and shelf differentiation for innovative product and brand strategies.

Source: Ampacet
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