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BASF at Chinaplas 2015: to Showcase Lumina® Royal Effect Pigments for Plastic Industry

Published on 2015-05-18. Author : SpecialChem

BASF now offers all five effect pigments of its Lumina® Royal product series for plastics applications. This will enable producers of plastics all over the world to create attractive design options in blue and copper color shades. Already in 2010, BASF introduced the effect pigment Lumina Royal Blue for plastics applications into the market. The pigments Aqua, Indigo, Magenta and Copper will now follow at CHINAPLAS, the international trade fair for the plastics and rubber industries, taking place in Guangzhou, China, from May 20 to 23, 2015. During a seminar, BASF will present the entire series to its customers in the plastics industry for the first time.

The pigments of the Lumina Royal product series are characterized by their high brilliance, purity and chromaticity. The Blue, Aqua, Indigo and Magenta pigments cover the greenish- to reddish-blue interference color spectrum whereas Lumina Royal Copper offers an opaque, bright copper effect shade. “The Lumina Royal effect pigments offer our customers particularly brilliant solutions with creative styling options for plastics applications, helping brand owners to enhance their brands and to stand out from their competitors,“ underlines Jeff Knight, Senior Vice President, Dispersions and Pigments, Asia Pacific.

Attractive design for packaging, electronic and household appliances as well as toys
The Lumina Royal series of effect pigments can, for example, be used to produce eye-catching articles for sport and leisure like skateboards and snowboards, ski boots as well as children’s toys. Other fields of application are elegantly designed packaging for cosmetic products and casings for electronic devices and household appliances such as coffee makers.

The Lumina Royal series extends BASF’s broad portfolio of high-quality pigments for plastics. Besides effect pigments the company also offers its customers organic pigments and dyes which can be combined with the Lumina Royal pigments. In this way, BASF enables producers of plastics to achieve very special effects and creative styling options.

About BASF‘s Dispersions & Pigments division
The Dispersions & Pigments division of BASF develops, produces and markets a range of high-quality pigments, resins, additives and polymer dispersions worldwide. These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives, fiber bondings, plastics, paper as well as for electronic applications such as displays. With its comprehensive product portfolio and its extensive knowledge of the industry, the Dispersions & Pigments division offers its customers innovative and sustainable solutions and helps them advance their formulations.

About BASF
BASF stands for chemistry that binds – for the last 150 years. Company’s portfolio ranges from chemicals, plastics, performance products and plant protection products all the way to oil and gas. Among the world’s leading chemical companies, BASF bind’s business success with environmental protection and social responsibility. With research and innovation, company supports its customers in almost all sectors to satisfy the needs of society today and in the future. Company’s products and solutions help to protect resources, secure food and improve quality of life. In 2014, BASF achieved sales of over 74 billion euros and at the end of the year employed about 113,000 people. BASF is listed in the stock markets of Frankfurt (BAS), London (BFA) and Zurich (AN).

Source: BASF  

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