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BASF at K 2016: To Showcase Lumina® Royal Dragon Gold Effect Pigment for Plastics

Published on 2016-07-11. Author : SpecialChem

BASF will present Lumina® Royal Dragon Gold effect pigment, the newest member of Lumina Royal product family during the 2016 K trade fair in Düsseldorf from October 19th – 26th.

The new Lumina Royal Dragon Gold EH 0908 is a brilliant green shade gold mica effect pigment that offers the highest lightness and strongest sparkle in styling for yellows and greens. It extends the color space potential of high chroma shades for packaging, consumer electronics, household appliances, sporting goods and other specialty applications.

High Lightening Pigment for Plastics Applications

BASF to Showcase Effect Pigment at K 2016

Lumina Royal Dragon Gold provides attractive shades, especially in combination with yellow pigments or in black reduction,” says Marc Dumont, Head of Marketing for Pigments for Plastics at BASF. “Our customers will be able to formulate new looks of greenish gold hues with exceptional sparkling and brilliance.” Thanks to its unique coloristic properties, the pigment enables exploring new boundaries of the colors and effects space for a wide range of colored plastics applications and allows a greater formulation flexibility to customers. It additionally enables approaching brilliance of coatings finishes when applied in a high gloss polymer molding.

Lumina Royal Dragon Gold joins five previously launched highly chromatic Lumina Royal pigments including Aqua, Blue, Indigo, Magenta and Copper that are being widely adopted.

BASF at K 2016

Where your ideas become ideal solutions: BASF at K fair from October 19-26, 2016 in Dusseldorf, Germany, in hall 5, booth C21/D21.

About the Colors & Effects brand

The Colors & Effects brand encompasses BASF’s broad portfolio of colorants and effect pigments. Based on their chemical expertise in the coatings, plastics, printing, cosmetics and agriculture markets, BASF’s experts offer consultative solutions. Fueled by entrepreneurial spirit, they enable innovation and growth.

About BASF’s Dispersions & Pigments division

The Dispersions & Pigments division of BASF develops, produces and markets a range of high-quality pigments, resins, additives and polymer dispersions worldwide. These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives, fiber bondings, plastics, paper as well as for electronic applications such as displays. With its comprehensive product portfolio and its extensive knowledge of the industry, the Dispersions & Pigments division offers its customers innovative and sustainable solutions and helps them advance their formulations.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,500 employees in North America, and had sales of $17.4 billion in 2015.BASF generated sales of more than €70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

Source: BASF
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