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Braskem Showcased Sugarcane-based Polyethylene at Sustainable Brands

Published on 2018-06-11. Author : SpecialChem

TAGS:  Biobased Solutions    

Braskem participated in the Vancouver edition of Sustainable Brands, one of the most important events in the sustainability calendar, as a sponsor and key presenter and exhibitor at the Good Materials & Packaging Pavilion. The company took the opportunity of the trade fair to showcase its latest concept in recycled plastic resins.

‘I'm green™’ Green Plastic

Sugarcane based
Sugarcane based I'm green™ Green Plastic by Braskem

In the exhibitors' area, Braskem showcased its I'm green™ Green Plastic made from sugarcane and its key applications, which include food packaging, home care and personal care products.

I'm green™ polyethylene is made from ethylene derived from sugarcane ethanol. Its major differential is helping to reduce greenhouse gases emissions by capturing carbon dioxide during the production process. It also has the same properties of traditional polyethylene, which means it does not require adaptations to machinery while being 100% recyclable. Braskem's Green Plastic plant has production capacity of 200 kton/year.

"Sustainable development is one of the core pillars of Braskem's activities and we believe it is very important to foster discussion on the topic with other companies in the industry in order to strengthen our initiatives and to see what the other large players are doing," said Fabiana Quiroga. "We brought to the event our main products, concepts and programs focusing on sustainability, seeking to influence the entire chain to think the same way."

Higher Quality Recycled Resins


Committed to continually developing sustainable solutions via its Wecycle platform, Braskem has delivered promising results in its efforts to create a recycled resin with higher quality and a high percentage of recycled materials derived from household post-consumer thermoformed packaging made from polyethylene.

Its main characteristics include resistance to stress cracking similar to that of virgin resins and tensile stress S mechanical properties that are 70% higher than the recycled resins currently used in the market. The next step is to identify partners to test the solution in finished goods (small volume thermoformed packaging), which will use the recycled resin as a raw material.

New Sustainable Development Projects and Technologies


In the debate forum, which focused on "How brands are developing new packaging solutions and incorporating circular economy practices into their products," Braskem executives discussed the projects and technologies currently being studied in the company's innovation laboratories. Joe Jankowski, Braskem's Green Polyethylene commercial manager for North America, addressed the benefits and applications of I'm green™ plastic.

Braskem’s Other Initiatives

Braskem greentm
Braskem's Green Plastic plant

  • The Wecycle platform: Through the Wecycle platform, created in 2015, Braskem supports businesses that add value to plastic waste throughout the entire production chain and supports initiatives to promote recycling, the use of post-consumer plastic waste and the environment. The initiative already has resulted in a partnership with various organizations to develop products, solutions and processes involving the reuse of plastics. The following products were created by this platform. 

  • Embalixo trash bags: Braskem and Embalixo, Brazil's leading trash bag producer, in partnership with Grupo Pão de Açúcar, are manufacturing new trash bags made from plastics materials disposed of by customers at the Pão de Açúcar Unilever Recycling Stations and from industrial sacks previously used by Braskem to deliver its resins. Once crushed and transformed into recycled resins, the waste materials are then used to produce a premium line of Embalixo bags, called Embalixo com Alças, which bears the seal "Recycled Plastic. Conscientious Cycle."

  • Organizer boxes: A partnership between Braskem, Martiplast, a housewares manufacturer, and Leroy Merlin, a home improvement retailer, has made available to consumers organizer boxes made from 100% recycled plastic. Through the Wecycle platform, the companies developed an application that uses 60 tons of polypropylene per year obtained from recycled big bags. The products, which can be found at Leroy Merlin stores, are identified by the seal "Recycled Plastic. Conscientious Cycle."


Source: Braskem
Plastics Recycling World
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