The Universal Selection Source: Polymer Additives

Online Course

Sensory Claims in Cosmetics: Supporting Ingredients & Tests

This is a Past Course

Recorded on Mar 28, 2017

Build new claims by focusing on sensoriality / neurocosmetics in your cosmetic products and address your consumers’ quest for novelty, in light of limited ingredient innovation.

Karl Lintner will provide you with operational guidance that no one writes about in the industry on how to improve sensorial aspects (well-being, positive emotions, pleasure...) of your formulations with “sensactives”. He will also discuss about scientific techniques to measure consumer’s perception (eye-tracking, speech analysis, lie-detector...).

Read the full Course Outline

Presented By:
Karl Lintner
Length: 90 min

Course Type: Formulation
Level: Intermediate

Add Recorded Course to your Cart

Package includes:

.wmv Courses Recording, Presentation Slides & Transcript of Q&A session

Why should you view this course?

Consumers are increasingly wary of the old, efficacy focused claims. The severe slowdown of ingredient-based innovation caused by the restrictive Chinese regulation is an obstacle to novel concepts. Therefore speaking a new language is much needed to catch their attention. This shift is made possible with the development of Sensoriality / Neurocosmetics, which offers a rational, scientific evaluation of well-being, happiness and pleasures. 
Join this course and:

  1. Improve the sensorial and hedonic aspects and messages of your cosmetic products (silkiness, well-being, pleasure, self-esteem...) using best-suited "Sensactive" ingredients
  2. Review new testing methods to substantiate sensorial claims (eye-tracking, speech analysis, lie-detector...)
  3. Stay ahead of the game by understanding the new science (Neurocosmetics) that shakes the industry!
New Sensoriality in Cosmetics

Who should view this course?

Cosmetic formulators willing to learn new strategies to address consumers' needs of sensoriality


Marketers looking for a new approach to create novel attractive and easy-to-grasp claims


Ingredient suppliers, R&D and Marketing managers to help drive this shift in focus from pure function to a holistic experience for consumers

Course Outline

The following sections will be covered during this session:
  1. Shift in Cosmetic Claims to Overcome Consumers' Boredom of Old Claims: new message and new concepts to promote cosmetic benefits

  2. Neurocosmetics and Hedonics: Introduction to a new science for a new language

  3. “Sensactives” for Best Sensorial Experience: New categories of ingredients combining bioactivity and sensoriality, all measurable and claimable

  4. How to Scientifically Measure Claims (Well-being, Self-esteem, Happiness…): New testing protocols
    • Prosody (speech analysis)
    • Mydriasis (diameter of the eyes' pupilla)
    • Posture analysis
    • Ohmic duration response (lie-detector)
    • Eye-tracking...

  5. Sensorial Claim Examples: How to create successful claims from test results?

  6. Regulatory Aspects

  7. Conclusion: Industry outlook

Currency Converter Add To Cart

Members Reviews

Understood new way of thinking about sensory and how to take a not new topic and make it newer.

Anu D. , from Clariant

Very Good. Got introduction to new sciences behind Sensoriality.

Eva B. , from HallStar Italia

Courses You May Also Like :

Natural Preservatives: Selection & Formulation Improvements Natural Preservatives: Selection & Formulation Improvements
Anti-Aging: Hair Care Formulation Strategies Anti-Aging: Hair Care Formulation Strategies
Controlled Release Technology Overview Controlled Release Technology Overview
Antiperspirants: Best Formulation Practices Antiperspirants: Best Formulation Practices
Testing Stability of Your Cosmetic Formulations Testing Stability of Your Cosmetic Formulations
COSMOS Standard: How to Get Organic or Natural Certification Today? COSMOS Standard: How to Get Organic or Natural Certification Today?
Skin Moisturization: Practical Ingredients Selection & Formulation Skin Moisturization: Practical Ingredients Selection & Formulation
Emulsifiers & Surfactant Selection for Stable Cosmetics Emulsifiers & Surfactant Selection for Stable Cosmetics
Peptides in Cosmetics: How to best innovate with current options? Peptides in Cosmetics: How to best innovate with current options?
Anti-pollution Claims: How to test and document them? Anti-pollution Claims: How to test and document them?
Actives Selection (Peptides, Resveratrol, Hyaluronate…) for Successful Claims Actives Selection (Peptides, Resveratrol, Hyaluronate…) for Successful Claims
Cosmetic Claim Substantiation: Do’s & Don’ts Cosmetic Claim Substantiation: Do’s & Don’ts
Anti-aging Formulations: Which test for which claim? Anti-aging Formulations: Which test for which claim?
Formulating for Efficacy: Improving Delivery of Cosmetic Ingredients to the Skin Formulating for Efficacy: Improving Delivery of Cosmetic Ingredients to the Skin
Solving Cosmetic Emulsion Stability Issues Faster Solving Cosmetic Emulsion Stability Issues Faster
Food Ingredients in Cosmetics: Formulating Natural Skin Care Food Ingredients in Cosmetics: Formulating Natural Skin Care
Color Selection: How to Formulate Make-up / Color Cosmetics? Color Selection: How to Formulate Make-up / Color Cosmetics?
UVA/SPF: Optimizing your Test Protocols UVA/SPF: Optimizing your Test Protocols
High SPF Sun Care Formulation Strategy High SPF Sun Care Formulation Strategy
Formulating Natural Sun Care Products Formulating Natural Sun Care Products

Your cart

The shopping cart is empty.

Back to Top