OK
The material selection platform
Polymer Additives
Article

Efficient Marketing Weapons: Appealing Plastics and Rubbers thanks to their Sensory Properties

SpecialChem / Jul 15, 2008

The user/plastic part interface was sharply oriented to direct functionalities such as toughness, durability, cost and so on, but, more or less recently, new concepts have been devised concerning secondary or indirect objectives such as appealing marketing features, new safety concepts or more generally, interactions between the user or the environment and the plastic part or the system including plastic parts. Some examples concern the sense satisfaction, the best known aspect, or the use of the user's senses to achieve the targeted aims, the latest and the most promising way to enhance the capability and attractiveness of all the devices. An accomplished example is 'The Rinspeed Senso with zenMotion', a concept car that reacts to the mood of its driver. The five senses generate impulse buys and influence considered purchases. Plastics are well suitable to create appealing products fulfilling the five senses requirements as illustrated by the Figure 'Plastics-Fulfil-The-Five-Senses'.

Be the first to comment on "Efficient Marketing Weapons: Appealing Plastics and Rubbers thanks to their Sensory Properties"

Leave a comment





Your email address and name will not be published submitting a comment or rating implies your acceptance to SpecialChem Terms & Conditions
Follow SpecialChem on LinkedIn - Get the Latest Material Selection Resources
Back to Top