Who doesn't want cheaper products for the same or better satisfaction degree? Nobody, of course! The economic requirements, the environmental regulations, the low processing costs of emergent nations, the more and more reduced design times worsen the competition and push converters to manufacture cheaper, better and faster. Plastics users want the best price/satisfaction ratios.
For example, according to 2008 DuPont Automotive/SAE Survey, 32 percent of those polled say cost reduction is the industry's top challenge as for previous years. Always for automotive industry, "Better products" is another issue depending on numerous parameters such as environment, fuel efficiency, aesthetics, performance, durability etc. After automotive industry, material answers must progress to satisfy main expressed requirements such as:
1. General ones:
a. Increase collaboration across the value supply chain.
b. Globalize customer base.
c. Lighten vehicles thanks to new designs or even downsizing.