TAGS: Polymer Reinforcement
First Graphene Limited has undertaken a comprehensive review of its go-to-market strategy. Whilst remaining a provider of high-quality graphene through its PureGRAPH® product range, it will also be putting renewed focus and emphasis into driving graphene demand.
Working with Key Industry Players
This new market-maker strategy will involve working with innovative players in key industries to prove out the benefits of graphene-enhanced products and ensure their commercial viability.
This new approach is designed to supplement and super-charge the work done through First Graphene’s tier one partnership with the GEIC (Graphene Engineering Innovation Centre) in Manchester and other research partners, including Warwick, Wollongong, Manchester, and Adelaide Universities.
Says Michael Bell, CEO “
To advance our status as a world leading graphene company, we will be putting increased emphasis into driving demand for graphene, not passively responding to it. We are excited to have entered into collaboration agreements with several innovative global players to step-change the graphene industry by proving, unequivocally, the benefits of graphene-enhanced products across several different industries. We further this approach by actively identifying partners for active downstream collaboration, where we invest and take ownership of solutions, and then commercialise and productise.”
Rigorous GTM Market Approach
There is already growing interest in the graphene sector with First Graphene. First Graphene also has several early adopter clients including Aquatic Leisure Technologies (swimming pools), newGen Group (mining wear liners and elastomeric coatings), Steel Blue (boots), and Ascent Shipwrights.
Indeed, the potential opportunities for graphene are many with most material types likely to benefit from its inclusion. To ensure focus, a disciplined approach has been taken to identify several key verticals on which First Graphene will concentrate over the next 24 months.
These verticals have been identified based on market size and growth as well as graphene’s potential to create step changes in the industry.
The key verticals on which First Graphene will be focusing are:
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Concrete and Cement: 774 billion dollars annual market with predicted compound annual growth rate (“CAGR”) of 8.4 percent to 2027 (Source: 360Research reports)
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Rubbers and Elastomers: 397 billion dollars annual market with predicted CAGR of 8 percent to 2026 (Source: MarketWatch)
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Plastics: 431.74 billion dollars annual market with predicted CAGR of 3.4 percent to 2028
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(Source: Fortune Business Insights)
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Composites: 37.88 billion dollars annual market with predicted CAGR of 5.3 percent (2020-2027) (Source: Quince Insights)
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Energy Storage: 170 billion dollars annual market with predicted CAGR of 5.5 percent to 2026 (Source: Global Newswire)
First Graphene's Complete Product Range
Source: First Graphene