TAGS: Additives for Packaging
Milliken unveils ColorDirection 2022 Emerging Confidence to offer brands a way to reflect care and respect, and society’s newfound optimism, channeling positive consumer choice with the hopeful imagery of bright and optimistic colors in product packaging.
The New Color Collection
Welcoming Sunshine is a fresh yellow that gives a bright optimism to product range and a new feel to brands. It brings the positive warmth of mornings and the energy of light, laying out the potential for new consumer joy.
Connecting Lives is a color that brings tranquility, trust and peace to front and center. It reminds us of skies and waters and the feelings they evoke are universal. It’s a strong blue of togetherness, breath and clarity that signals freshness and positive action.
Blossoming Joy is a color that evokes the happiness of freshly-cut flowers brought indoors from a summer garden, imagining exciting new possibilities of passion and growth. It is urgent and active, reminding our eyes to smile and look forward.
Radiating Richness will add a sense of comfort and depth to color range for positive products. It is a balanced color that is less about luxury and more about self-care, inclusion and optimism for consumers looking for meaning.
Freshening Shoots is a bright, vibrant green symbolizing new growth and nature combined. Few colors suggest life better than this, saying it is time to start over in an ecological, sustainable and thoughtful way.
Soothing Heat is a strong, warm orange that directs attention to any product. Evoking the flame of a log fire or the nostalgic crispness of bright autumn leaves, Soothing Heat reassures, prepares and energizes.
Colorants to Give Products the Eye-catching Confidence
With brands looking ahead to refresh their image and portfolio to meet the growing need for positive choices, Milliken’s ColorDirection 2022 Emerging Confidence range of colorants will give products the eye-catching confidence to sway consumers as they look for companies to believe in.
Milliken’s Portfolio Includes:
ClearTint™ color concentrates for NX® UltraClear™ polypropylene (PP) add vivid, transparent color and are compliant with safety requirements for food packaging.
Reactint® polymeric colorants for polyurethane (PU) add appealing color to products without affecting the physical properties of the material.
Milliken’s KeyPlast® line offers a spectrum of bright, high performance colorants for a multitude of polymer and resin systems. These include ABS, PET in transparent, food-contact applications, as well as other transparent amorphous polymers such as polystyrene (PS), polycarbonate (PC) and acrylic (PMMA).
KeyPlast RESIST™ is a spectrum of bright, high performance colorants, specially designed for coloring engineering polymers such as polyamides (PA), polybutylene terephthalates (PBT), polypthalamides (PPA), polysulfones (PSU), and other high-heat glass filled and flame retardant resins and alloys. These colorants offer improved weather resistance and light fastness, are high purity and perform well in the high-temperature processing and application conditions typically associated with high-performance polymers.
Source: Milliken