Penn Color has announced plans to increase its presence in Asia. The decision is based on its strategy to support global customers around the world, and bring the “Penn Color experience” and Penn Color products to the region.
Extending Global Footprint
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We are committed to extending our global footprint in Asia. That means investing in the people, products, and technologies that will support the companies driving growth in the Asia Pacific region,” says Kevin Putman Jr., President.
The Asia plan follows Penn Color’s 2019 expansion in Venray, The Netherlands, which added capabilities with engineering plastics color and additive masterbatches as well as high-end specialty coatings.
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In Europe, we invested in our customer’s future, ahead of their needs. The situation is similar in Southeast Asia and China, where we see opportunities to use our unique capabilities to help customers get to market faster,” says Putman.
The plan includes several locations in Asia, with resources and capabilities in sales, marketing, customer support, manufacturing, R&D and product design.
Custom Solutions
The liquid dairy market is an illustration of how Penn Color develops technology to solve specific challenges. Pennaholt™ provides high opacity, high whiteness masterbatch solutions for maximum shelf life and shelf appeal, with low/no TiO
2 content. Pennaholt allows brands to tune in the exact whiteness, oxygen scavenging properties, barrier to light, TiO
2 content, and cost-to-produce, so dairy products can be successful in a highly competitive marketplace.
Another example is Penn Color’s
penneffex™ line of color and special effects. Formulated for mono- and multi-layer PET packaging, penneffex delivers high-end, eye-catching finishes for consumer goods. The line uses special effect pigments to inspire creative and imaginative brand design in products for home care, personal care, food and beverage, and more. Variations including matte, brushed metal, frosted, metallic, luster, and bubbled.
Source: Penn Color