Birla Carbon has introduced a Sustainable Carbonaceous Material with the launch of CONTINUA™. This represents a ground-breaking step forward in the availability and know-how of sustainable solutions in the carbon black industry.
Products for Greener Value Chain
‘Sustainability at Scale’ is one of the key differentiators of CONTINUA™ supported by technical expertise and backed by the trust and credibility of Birla Carbon. CONTINUA™ products, by their circular nature, will enable large and quantifiable carbon footprint reductions, paving the way for greener, cleaner, and more sustainable industry value chains. Over the next five years, 73,000 tons of CONTINUA will be available annually for use in a wide range of applications including tires, mechanical rubber goods, plastics, and many more.
A Life Cycle Assessment conducted according to ISO 14040 and ISO 14044, demonstrates that, at full capacity, 228,000 tons of direct and indirect CO2 emissions will be eliminated on an annual basis when compared to the conventional carbon black process.
Speaking at the announcement, Dr. Santrupt B. Misra, chief executive officer, Birla Carbon, said, “
As leaders in our industry, it is our responsibility to make a difference through our focus on sustainability and innovation. We are now ready to share sustainable solutions with the world. With the launch of ‘CONTINUA™’, we hope to deliver consistent, Sustainable Carbonaceous Materials to our customers to take their circularity aspirations closer to reality.”
Commenting on the announcement, John Loudermilk, chief operating officer, said, “
CONTINUA™ embodies our untiring determination to innovate towards sustainable business solutions. The infinity symbol spells out the brand name CONTINUA™, representing our relentless spirit of continuously working towards true sustainability and circularity in the value chains we serve. The unfinished infinity loop is an invitation to come together and explore the potential of CONTINUA™ products to create more circularity throughout our common value chains.”
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Source: Birla Carbon