With more than 220,000 visitors, the K 2010 Trade Fair has been announced as a proof of a strong on-going recovery of the polymer industry. Among the 3,100 exhibitors, mood was qualified as "excellent" by the Messe Düsseldorf, the Exhibitor Council of K2010. During such a key industry event, exhibiting is for sure very exciting. This is the ideal moment for additive, pigment and filler suppliers to show what new products they have to offer and to what direction their innovation is taking place. But this "excellent" mood is not a firmed proof of a strong and immediate recovery. On the contrary, a depressed mood would for sure have been very worrying! And the total number of visitors was down 9% compared to K 2007; which may not be as good as we all would like to believe. So we will still have to wait for other signs and data to be sure economy is up and strong again, and that too for many years. If this K2010 Trade Fair did not confirmed a strong and lasting economic recovery of the polymer industry, it confirmed however a trend with very clear and self-speaking numbers: Asia and BRIC countries are significantly driving the polymer industry up! And Turkey should probably...