In this article, a description and analysis of survey results will be presented for the September Click 'N Vote "About which topic do you expect to learn the most from the upcoming K 2013 Show?" The first choice "Higher performance Additives & Fillers" wins only 26.9% of the votes and the following four categories are between 10.0% and 18.5%. Those results can be interpreted on one hand as a proof of a broad interest for K2013 and, on the other hand...